GPS For The Customer Journey
Most retailers have a small group of loyal customers who represent a large portion of total revenue. These are the customers for whom a retailer’s value proposition resonates. But these retailers are not yet using Big Data or Predictive Analytics to figure out which benefits and products best showcase these competitive advantages. There is an opportunity to use data and analytics to make offers and recommendations that maximize Customer Loyalty and Long-Term Customer Value.
Coherent Path uses advanced mathematical concepts from Hyperbolic Geometry and Dynamics to better understand a retailer’s product space and customer behavior. Move beyond traditional statistical approaches and gain the analytic intelligence to make offers to customers based on individual, ever-evolving preferences. Beat the competition by personalizing the customer journey.
Want to learn how your organization can start focusing on using existing customer engagement systems to build loyal customers rather than just focusing on a single add-on sale? Coherent Path follows a two-step process that starts with building a map, and then picks one point to touch customers with offers optimized for long-term customer value. Contact us today for more information on Coherent Path and our innovative solutions.